Fancy some music with your Heinz? Food designers Sam Bompas and Harry Parr team up with the baked-beans brand to create a musical spoon that goes with each flavor of baked beans. Each spoon has a tiny MP3 player inside it, which you can't really hear until you put it in your mouth and bite down, when the sound vibrations travel via your jawbone to your ear.
Each baked beans flavor gets a different type of music -- cheddar cheese gets an Elgar-inspired sound, while garlic and herb has a track made by rustling garlic skins together. Fiery chilli gets Latin Samba, barbecue uses blues music, while curry gets a percussion bhangra sound.
The bowls that come with each Heinz flavor also match the taste. For example, the garlic-and-herb flavor gets a bowl in the shape of a garlic bulb, while cheddar cheese is based on a cheese round. The "Experiences" are available for 57 pounds (about $87) via London retailer Fortnum & Mason.
Previously, the brand offered customers beans engraved with their very own names, to get them excited about the "Five Beanz" variety flavor. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.