It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site Booking.com goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.
A pretty terrifying piece, the spot is filmed just like a scary-movie trailer -- which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.
The campaign also features six other hotels in movie-style posters hand-painted by Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.
And starting Friday, customers can search for haunted properties on Booking.com -- whether "Pyscho" or "The Shining" is more to their taste.