It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site Booking.com goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.
A pretty terrifying piece, the spot is filmed just like a scary-movie trailer -- which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.
The campaign also features six other hotels in movie-style posters hand-painted by Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.
And starting Friday, customers can search for haunted properties on Booking.com -- whether "Pyscho" or "The Shining" is more to their taste.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more