Brick by Brick, Print Ads for Lego Emphasize Imagination

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A set of four print ads for that classic toy, the Lego block, from Pereira & O' Dell feature long copy and minimal imagery to great effect.

Each of the ads, which appeared on four consecutive pages, show a Lego brick accompanied by an imaginative scenario to communicate how kids (and, OK, adults) look at a simple brick. The agency used kerning typography contrasted with tracking to get the reader deep into the story.

The fourth and final ad features a yellow brick with blank notepad lines, with the tagline "Every Lego brick tells a story. Build yours."

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