This Heartwarming Tale of Friendship out of BBH London is a Must-Watch for Parents

British Juice Brand Robinsons Will Break New Spot on Saturday

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Two buddies are the center of this moving tale out of BBH London, for British fruit juice brand Robinsons. The spot was directed by Academy's Si & Ad. As you'll see, what starts out as a charming story of best friends turns out to be about a relationship that's much, much, more.

The film breaks this Saturday during ITV1's airing of Britain's Got Talent. The idea behind the effort celebrates play -- and makes the point that childhood is most precious when parents are actively engaged with their kids as if they're best mates.

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