Making friends the "old fashioned way" is so passe -- at least according to Budweiser Brazil, who's changing up the way we connect with each other with "Buddy Cup," created out of Brazilian agency Africa. The cups are embedded with a chip -- when clinked with each other, the two people would become friends on Facebook. The cups will be used during Budweiser events.
Other brewers have been experimenting with connected objects too. Strongbow Gold Cider and Work Club created a bottle cap with an RFID chip that connected to a "reader," so that bottles with the "Startcaps" would set off interesting reactions around a bar in Budapest.