Bigger is better, even when it comes to the condiments. That's the reasoning behind a fun campaign from DDB Brasil for packaged food company Sadia's Hot Pocket Extreme X-Burger.
The burger is so gosh darn big that regular, puny ketchup sachets just won't do. The agency created huge ketchup, mustard and mayo sachets to go with the product and placed them in magazines. A print ad for the burger appears on the back of the sachets.
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