Grey New York are proving themselves masters of hyperbole -- especially when it comes to imaginative "what-if" sequences. The latest masterpiece from the agency, along with director Tom Kuntz, takes a similar tack to the previously celebrated campaign for DirecTV, that also was on Creativity 's Best of 2012 in television list.
This time, there are two protagonists, discussing how annoying cable is -- and while it's tough to call the scenarios they bring up realistic, they are definitely more possible than the mobs, fake funerals and Charlie Sheen shenanigans that marked the previous campaign. While still far-fetched, you could actually conceive of these things happening to you, and that makes the new campaign, which is for DirecTV's "Genie" offering, perhaps even a little bit better than its predecessor. There are going to be more executions of a similar variety, the agency said.
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