Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing "Joyville" themed campaign.
London design firm Hirsch & Mann designed the jacket on behalf of Cadbury's PR company GolinHarris; it's intended to amplify the joy experienced by a person as he or she enjoys two different flavors of Cadbury chocolates: Cadbury + Daim and the Cadbury + Oreo. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A "blinking heartbeat" then appears in the middle of the jacket and finally, music blares out of hidden speakers as confetti explodes out of the coat's collar.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more