Cadbury's Willy Wonka-esque New Campaign Involves a Chocolate Fountain

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Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon , centered around the idea of 'Joyville'.

Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work (including a spot for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications.

It will form the basis of a long-term communications platform. The fountain, which launched on Jan. 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.

For more on this work, visit Creativity -Online.com.

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