×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Who is Captain Morgan? His Crew Speaks

The Fearless Leader, Through the Eyes of His Entourage

Published on .

We've all heard the tales: Captain Morgan is tenacious, fearless and a legend. Diageo and Anomalycontinue to build out the colorful mythology around the brand's swashbuckling namesake with this magnificent series of character-driven online films featuring first-hand accounts from his 17th-century entourage.

Directed by Smuggler's Todd Field (Little Children, In the Bedroom), the intimate portraits depict the various crew members recalling their best moments with their renegade leader -- including a barber [above] whose duties may not necessarily end at a close shave, a scar-adorned navigator, and a pair of maidens [below] whose encounters with Morgan reveal his impressive range of skill in the bedroom.

The online films are a teaser to an upcoming trio of spots for the brand, previewed in this video.

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular