Last year, Jung Von Matt Sweden launched a mobile hunting game for the MINI Countryman in Stockholm. Now, the award-winning campaign is moving to Japan for a bigger, better game. The idea is the same: Use your smart phone to catch a virtual MINI, and then run as fast as you can out of its orbit to prevent anyone from stealing it. Anybody who successfully keeps it in their possession until the end of the game wins a real car, this time a MINI Coupe.
But everything's bigger the second time around. The gaming area in Tokyo is about 32 times larger than Stockholm, at 240 square miles and the game is open to Android users as well as iPhoners. The number of players is expected to run into the six-figures, unlike Stockholm, which saw about 11,000 participants.
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