To Celebrate Oreo's 100th, History in Black And White

DraftFCB New York and Paris Think Up Something Sweet for Milestone

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Creativity      Pick of      the Day: Oreo's 100th Birthday

For Oreo's 100th birthday, DraftFCB New York and Paris thought up some wonderfully creative print work that recreates major historical moments using the iconic cookie, some milk and a glass.

Above is one of 17 images, which represents the birth of Pac-Man. Other prints include the invention of the Yo-Yo, 3-D TV and the first man on the moon, and will appear on a digital billboard in New York's Times Square.

The campaign also includes a couple of television spots directed by Erroll Morris that show kids staging cookie interventions to inject some fun into adults' lives.

For more on this work, including full creative credits and a slideshow of all the images, visit Creativity

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