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AT&T's Chatty Kids Return for Mother's Day Hugs

BBDO Changes Up Things in New 'it's Not Complicated' Execution

Published on .

AT&T takes a break from shilling phones and gives some love to mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign in which moderator Beck Bennett asks a new crew of smart, lippy kids, "Who gives the best hugs?" Their answers, not surprisingly, will melt you.

The spot, again directed by Caviar's Jorma Taccone, will air Friday through Mother's Day, and has a digital component that lets you "personalize" an e-card that can be shared via social media or email.

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