For Chewing Gum Client, Ageisobar Creates a Chewable Pencil

Creativity's Pick of the Day

Published on .

Chewing gum gets an upgrade with this brilliant product-design stunt out of ageisobar Sao Paulo for Gang Chewing Gum.

Recognizing that in moments of despair or deep thought, people are likely to gnaw on the end of their pencils, the agency created 5,000 "chewable pencils" and distributed them in schools in Sao Paulo. The activation began in March and continues, in perfect time for the Brazilian school system's exam season in May and June.

For more on this work, visit Creativity -Online.com.

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