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Children Do As They See, in Powerful New Spots for Blue Cross Blue Shield of Minnesota

Published on .

Children speak, and act, the truth. That's apparent in a new pair of child obesity spots out of Mono, for Blue Cross Blue Shield of Minnesota. Two boys sit at a fast food restaurant trying to one-up each other with their heroic dad tales, and a little girl trails her mother at the grocery store, taking cues from her mom as she fills her own tiny cart. On the surface, they're a pair of heartwarming scenarios, but the finer details -- and the parents' expressions, reveal a more unsettling reality.

The spots were directed by Academy's Amanda Boyle, who previously painted another tragic, yet beautiful portrayal of kids in the moving "Sh*t Kids Say" film for the NSPCC, out of Inferno London. Check it out on Creativity -Online.com and follow @creativitymag on Twitter for more great work.

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