Clamshell Packaging and Life's Other Frustrations Helped by Yogurt in New McCann Oslo Spot

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Yogurt ads tend to be boring and bland. But McCann Oslo brings Go Morgen yogurt/muesli mix's energy-giving properties to life with this delightful, hyperbolic slow-motion spot that chronicles life's most frustrating moments.

They're bad enough on their own, but when coupled with hunger, they're enough to make anybody lose their mind. A remade version of The Pixies track, "Where is My Mind" is the perfect accompaniment. Henrik Sander at Motion Blur directs.

For another clever slow-motion spot, this time advertising the joys of taking a public bus, head over to Creativity, and follow @creativitymag on Twitter for more great work.

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