×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coca-Cola Opens Happiness for Filipinos in Viral Video

Published on .

Coca-Cola continues its "happiness" messaging with a new effort, but this one is aimed straight at your heart (and your tear ducts).

There are more than 11 million Filipinos working outside their homeland, many of whom live away from their families and friends for years on end. As part of its "Where Will Happiness Strike Next?" campaign, Coca-Cola Philippines brought some of these Overseas Filipino Workers, or OFWs, home for the holidays and captured it in an inspiring film that is sure to leave you reaching for a tissue.

For more on this work, visit Creativity -Online.com.

In this article:
Most Popular