Coca-Cola Portugal Turns Its Luxury Corporate Box Into Fan Dorm

Coke gave up its "eagle-eye view" box and turned it into a dormitory for fans

Published on .

After testing soccer fans' honesty with Rivalry Wallet, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000. As part of the sponsorship, Coke owns a luxury box used by partners and employees.

But why should higher-ups get all the perks? Coke gave up its "eagle-eye view" box and turned it into a dormitory for fans -- the ones who can't sleep a wink before a big game. Boosters can apply to spend 24 hours in the dorm (and get a free breakfast) at CocaCola.pt.

For more on this, including full creative credits, visit Creativity -Online.com
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