After testing soccer fans' honesty with Rivalry Wallet
, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola
has been an official sponsor of the Benefica Stadium since 2000. As part of the sponsorship, Coke owns a luxury box used by partners and employees.
But why should higher-ups get all the perks? Coke gave up its "eagle-eye view" box and turned it into a dormitory for fans -- the ones who can't sleep a wink before a big game. Boosters can apply to spend 24 hours in the dorm (and get a free breakfast) at CocaCola.pt.
For more on this, including full creative credits, visit Creativity -Online.com