Plenty of Instagrams of young, attractive people come together to make a lyric video for the official Coca-Cola anthem for the 2014 FIFA World Cup. The song, "The World is Ours," by David Correy, was produced with songwriters Rock Mafia and Brazilian-born producer Mario Caldato Jr., with samba rhythms from Rio percussion group Monoblanco.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more