×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke Uses Instagrams in FIFA Anthem Lyric Video

David Correy's 'The World is Ours' Is Official Song for World Cup

Published on .

Plenty of Instagrams of young, attractive people come together to make a lyric video for the official Coca-Cola anthem for the 2014 FIFA World Cup. The song, "The World is Ours," by David Correy, was produced with songwriters Rock Mafia and Brazilian-born producer Mario Caldato Jr., with samba rhythms from Rio percussion group Monoblanco.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular