Coca-Cola and Ogilvy Brazil collect random acts of kindness in this charming film directed by Smuggler's Henry-Alex Rubin. Characterizing the do-good antics as "crazy," the film inspires you to get a little crazy by featuring real people doing acts of kindness, from high-fiving people on the street, to paying for the tolls of the cars in line behind them.
Outside of random kind acts, Coca-Cola has also made a big push to tackle the obesity issue, with the release of new ads promoting the low-calorie options it plans to offer.
Coke has previously delighted us with "Security Camera," a film that stitched together security camera footage that has captured random acts of love, kindness, and happiness. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.