Until New Year's Creativity will be counting down 2012's best moves in brand creativity.
You'd better break out the Kleenex, because P&G's tear-jerking "Best Job" film for the Olympics comes in at No. 2 in the television category.Wieden & Kennedy Portland and director Alejandro Gonzalez Innaritu continued the marketer's highly emotional maneuvers with this film, which showed the one role that 's tougher than being an Olympian: being a mom.
Speaking of sport, our No. 2 spot in the integrated and interactive category goes to one of this year's best advertisers: Nike . The company's activity-tracking wristband, FuelBand, was one of the most progressive products of the year, and fit perfectly into its mantra of "everybody can be an athlete." The Cannes Grand Prix-winning device is one of the ways Nike changed the way consumers engage with the company -- creating every day interaction with digital products.
And just like FuelBand changed the way we think about wellbeing, so did Help Remedies, the design minded OTC medical products company that takes No. 2 in our print and design category for "Help, I Want to Save a Life." The product, conceived by Droga5 copywriter Graham Douglas, is a box of bandages that comes with a bone marrow donor kit. The idea being, you're already bleeding, so why not take advantage of it and help someone in need?
Follow the Best of 2012 Countdown and see more of the top creative brand ideas at Creativity -online.com.
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