Earlier this year, Slurpee's biggest competitor, Coke, started aggressively pushing its copycat frozen drink product. In response, Leo Burnett
Melbourne changed the one thing about the Slurpee that hadn't been changed in years: the cup. For one day, 7-Elevens all over Australia opened their Slurpee taps to let customers fill up on the frozen goodness in any "cup" they wanted -- from gumboots to sauce pans.
For more on this work, including more crazy cup ideas, visit Creativity -Online.com