Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Creativity Pick of the Day: In Cold War With Coke, Slurpees Served Up Any Way You Want

By Published on .

Behavioral Archetypes chart
Earlier this year, Slurpee's biggest competitor, Coke, started aggressively pushing its copycat frozen drink product. In response, Leo Burnett Melbourne changed the one thing about the Slurpee that hadn't been changed in years: the cup. For one day, 7-Elevens all over Australia opened their Slurpee taps to let customers fill up on the frozen goodness in any "cup" they wanted -- from gumboots to sauce pans. For more on this work, including more crazy cup ideas, visit Creativity -Online.com.
Most Popular
In this article: