Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Darth Vader Battles Chris Pratt in Xbox Promo

Published on .

To promote the new Xbox Kinect Star Wars game, AKQA released a viral video that sees Chris Pratt taking over Obi-Wan Kenobi's role for his epic battle against Darth Vader.

Except things are a little bit different this time around. Pratt doesn't quite have the Jedi Master lightsaber skills down -- and Darth is getting frustrated.

For more on this work, visit Creativity -Online.com.

Most Popular
In this article: