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Dell Enters an 'Alternative Universe' With Delightful Y&R Spot

Published on . 3

We have been charmed by Y&R New York's delightful campaign for Dell, that eschews hardware and software to focus on the creative possibilities the company's products can offer you. In the newest spot, Furlined's Bjoern Ruehmann tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology and a little bit of imagination.

Previously, we saw how Dell technology could get a little girl to "fly," and help a young man create stars for his city-dwelling friend. Check out that work on Creativity-Online.com, and follow @creativitymag on Twitter.

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