We've seen our share of campaigns that ask consumers to unplug from the Internet, but Diesel's "Pre-Internet" effort does more than talk: it walks.
The brand, along with agency SMFB, re-launched a best-selling shoe from 1993, the YUK, dubbing it the "Pre-Internet Shoe." In a bid to differentiate itself from other brands that are tying their shoes with technology for calorie tracking, sharing and geolocation, the brand's shoe is being re-launched in all its non-technical glory, just as it was back in the day.
The shoe is being launched with "The Pre-Internet Experience," a Facebook-campaign that challenges you to go offline and not post on Facebook for three days. If you choose to also not share on Instagram and Twitter, you only have to abstain for 48 hours. Twenty winners will get the YUK 20th anniversary shoe.
Previously, Honda and agency RPA asked people to get offline, and live life to the fullest, with "Pintermission," which gave active Pinterest users $500 to take a 24-hour break from the Internet. Funnily enough, those who accept will have to do a 180 and get back online to re-pin the pictures of what they did onto the brand's Pinterest page. Check out that campaign on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.