Using Hypnotism, Diesel Turns Models into Five-Year-Olds in 'The Magic of Christmas'

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Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving. Take this one from J.Crew, for example.

But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.

The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example).

Check out the other two episodes (and find out how the brand found the most hypnotically susceptible talent to pull off the stunt) on Creativity, and follow @creativitymag on Twitter.

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