After teasing us with a glimpse of his shirtless bod last week, Diet Coke finally unveils the new "Hunk" -- it's British model Andrew Cooper. BETC London's newest commercial features a group of women in a park that decide to play a little prank on this hot gardener using a shaken-up can of soda, only to find the tables turned when he decides to strip, in a nod to the original "11:30" hunk spot.
It's been about five years since we last saw spokesbeef for the soda, and 20 years since original hotman Lucky Vanous hit the scene.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more