Why Use Pumpkins When You Have Domino's Boxes?

Encourages Using Its Pizza Packaging With a 'Box O' Lantern' Campaign

Published on .

Domino's is making a statement about what's truly frightening this Halloween: consumers' laziness about upcycling, or reusing waste by converting it into a better product. To spur a change, agency CP&B and the pizza chain have introduced Box O' Lanterns, a series of detailed jack-o-lanterns that can be carved from Domino's pizza boxes. Domino's has been sharing one Box O' Lantern a night on Facebook and Twitter this week to show fans the cool designs possible, and DIY stencils with step-by-step instructions are also up on Domino's Pinterest page.

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