Dos Equis Moves Cinco De Mayo to May 2

Most Interesting Man Launches Call to Arms to Move Holiday Because It Falls on a Sunday

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Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year, and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to switch it to May 2, "Dos de Mayo."

An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A., and fans have a chance to win a trip at this Maxim site.

dos equis dos de mayo
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Click to view the infographic

Also, do you know how many carnitas you should eat with a bottle of Dos Equis? We'd say as many as you can, but according to this interesting infographic [left] the brand created for the holiday, it's two.

Speaking of holidays, we suspect TMIMITW was responsible for this amazing holiday greeting by the brand in December, too. See it on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.

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