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Dove Shows the Drawbacks to Shiny, Lustrous Locks

Published on .

Are guys allowed to have great hair? Well, according to Unilever's Dove, and agency Ogilvy & Mather Brasil, there are drawbacks to shiny, lustrous locks, as seen in this hilarious new commercial directed by Hungry Man's Carlao Busato.

The spot plays with the conventions of the female-targeted hair care category -- artificially-enhanced sweeping, swooping head swooshes -- to home in on a different sort of personal products shopper: your everyday guy.

Speaking of hair, Axe previously put the onus of objectification squarely on women, saying that it is they who reduce men to a single body part -- in this case, the hair. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.

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