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Dutch Anti-Smoking Campaign Uses Cigarettes As Art

Creativity's Pick of the Day

Published on .

An innovative anti-smoking campaign from Iris Amsterdam and Stivoro, the Dutch tobacco-control agency, uses cigarettes as art to ask: What are you giving up to smoke?

Three prints are pictures composed of thousands of cigarettes, illustrating the Pyramids, a shopping spree and motorcycles.

The tagline on the Pyramids poster, made of more than 7,000 cigarettes (about a year's supply), reads: "You can get a round-the-world ticket for the same price." The other posters also calculate how much you are spending on smokes annually, in terms of both bank balance and life experiences.

For more on this work, visit Creativity -Online.com.

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