An innovative anti-smoking campaign from Iris Amsterdam and Stivoro, the Dutch tobacco-control agency, uses cigarettes as art to ask: What are you giving up to smoke?
Three prints are pictures composed of thousands of cigarettes, illustrating the Pyramids, a shopping spree and motorcycles.
The tagline on the Pyramids poster, made of more than 7,000 cigarettes (about a year's supply), reads: "You can get a round-the-world ticket for the same price." The other posters also calculate how much you are spending on smokes annually, in terms of both bank balance and life experiences.
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