Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Effects of Dental Whitening, In a Flash

Published on .

Finnish dental clinic Hammaspeikko and McCann Worldgroup make posters a little more interesting, in a campaign to promote the clinic's dental whitening services. When the poster is photographed with the flash on, the result of the whitening (plus the clinic's number and a discount voucher) is shown in the photo.

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular