Those in the West can experience the fear and intimidation involved in being a defector from North Korea on The Defector: Escape from North Korea, an interactive website from Fathom Film Group that accompanies a feature length documentary film of the same name, directed by Ann Shin. The film, which premiered at the International Documentary Film Festival in Amsterdam, will be broadcast on Canada's TVO this spring.
Toronto-based Jam3 created the experience, which is based on true accounts of North Korean defectors blended together into one character. Content includes actual images and hidden camera video filmed from within North Korea, along with segments from real-life interviews and facts about North Korean life. Users experience a North Korean prison, scenes in the jungle, the city of Pyongyang and more, before it's revealed the defector didn't make it. At the end of the experience users are encouraged to share the site to help someone else succeed, and links are provided to organizations helping North Koreans.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more