Farting and mooching in public are all the rage in a pair of spots out of BBDO Canada, directed by The Perlorian Brothers via Soft Citizen. It turns out, the silly scenarios are making a point about a more serious matter.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more