'Frameless' is Philips' new smart-television with an uber-thin casing that you can barely see. So Swedish agency Ahlstrand & Wallgren is betting against you doing just that .
The agency has launched a Google Maps-based treasure hunt http://philips-hideouts.com/ where users are challenged to find one of 10 televisions that they have "hidden" all over the world. Zoom in using Maps and Google Street View, and "pin" the position. If you're right, you win a television. Only Nordic region customers are eligible.