Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

French Toilet Paper Brand Shows You the Shortcomings of Digital

Paper is Necessary, in Spot from Leo Burnett Paris and Le Trefle

Published on .

Out of all the people hating on digital, toilet paper companies are probably the ones still allowed to say that paper is still necessary. A funny spot from French TP company Le Trefle and Leo Burnett Paris shows the digital vs. paper battle between a husband and a wife.

If you're looking for more bathroom-based creativity, there's "Fake Shower," an app by Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made that stops water wastage by mimicking the noise of a "shower" for you to mask embarrassing bathroom sounds. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.

Most Popular