Out of all the people hating on digital, toilet paper companies are probably the ones still allowed to say that paper is still necessary. A funny spot from French TP company Le Trefle and Leo Burnett Paris shows the digital vs. paper battle between a husband and a wife.
If you're looking for more bathroom-based creativity, there's "Fake Shower," an app by Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made that stops water wastage by mimicking the noise of a "shower" for you to mask embarrassing bathroom sounds. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more