Said Gap CMO Seth Farbman in a statement, "Their personal relationships help remind us that every family is unique and often goes beyond just those we're related to--it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take."
The marketer has not shied about celebrating all kinds of unions, as seen in a billboard it ran earlier this year in California. Check it out on Creativity -Online.com, and follow @creativitymag on Twitter for more great work.
TV viewing habits have changed dramatically in the past two years, but the increase in viewing opportunities across multiple devices and screens gives advertisers more ways to reach their consumers. In fact, 63% of executives believe TV technology provides a better platform to reach targeted consumers. Find out what we learned and what you should know.Learn more