Do you know what happens when you combine milk, food coloring and dish soap? That science "experiment" on Vine, tweeted out by General Electric, ended up being the company's most successful Vine post to date. Using the hashtag #6SecondScience, the post continues to be retweeted and reposted. Now, GE has launched a full blown social-media campaign based off of that post. #6SecondScience will create and curate user-generated Vines showing the miracles of science and will bring in Vine "celebrities" like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out.
Some Twitter participants will also get a special science-themed gift. So far, Vines have included one that shows the cells inside your hand, and one showing the chemical properties of your daily cup of coffee. And all Vines from the "science fair" will be curated on a special Tumblr.
GE is one of the marketers that has been doing especially well using new technology -- they were among the 10 we picked as early-adopter brands last week.