Google brings its brand of tear-jerking creativity to the U.K. with "Plus Tom," the first TV spot for Google+ across the pond. Created out of Adam & Eve London and directed by Simon Ellis, it follows a similar aesthetic as stateside work for the company out of BBH New York.
Benedict Cumberbatch narrates Shakespeare's "The Seven Ages of Man," while the video chronicles the life of a man named Tom, from birth to meeting his own grandchildren. It's a nice attempt to convince us that while life may be unexpected, Google+ will always be there to help you neatly configure it.
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