To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Google Shows How Google Glass Can Help Firefighters Do Their Job

Anomaly's Film Gives Insight Into Technology's Practical Applications

Published on . 1

Google's video for Google Glass, created by Anomaly, gives a useful insight into what the much-talked-about technology can do in practical, real-life situations. It's a clever way of introducing the technology to a wider audience. It follows a North Carolina based firefighter and Glassware developer, Patrick Jackson, who is developing ways that Google Glass can help firefighters become more effective. These include having instant access to maps of the areas or buildings where incidents are taking place, finding the nearest hydrant or calling up a diagram showing the design of a car that needs to be cut open to rescue a driver..

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Read These Next

Comments (1)