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Grey Ensures You'll Want to Watch this DirecTV Ad Over and Over Again

Published on .

At first look, it's a simple offer ad from DirecTV. But on second viewing, it's a masterfully directed, beautifully detailed video by Tom Kuntz and Grey New York.

In 23 rapidly changing setups, John Cleese poses and answers basic "What?," "Why?," and "When?"questions about the new promotion. Some clever art direction makes it an ad you'll want to record: Pause it during each scene to unearth hilarious, tantalizing details -- including a butler who is willing to do it all, and more, for Mr. Cleese.

For more on this work, visit Creativity -Online.com.

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