The Guardian launches its first campaign in the U.S., featuring new print/poster ads and a website out of BBH New York that extends its "Points of View" positioning to the things that matter stateside.
"Voice Your View" includes three out-of-home ads featuring the illustrations of Israeli graphic designer Noma Bar to depict both sides of the debate that occupies many American minds: is government regulation more important than individual freedoms? That debate is characterized through three different scenarios, of women in the military, internet privacy and gun control. Each ad represents one side of the issue (for gun control, "Second Amendment") which, when flipped over, represents the other side ("Need an Amendment.")
There's also a microsite that asks readers to take a stand, encouraging them to pick their side on the various issues, take a picture of what they support and upload it to Instagram or Twitter using #voiceyourview. The site tracks views on where voters stand.
The company has done some pretty great work over in its home country recently as well. It followed up its award-winning"Three Little Pigs" television spot with "Own the Weekend," a Hugh Grant-starring film made up of every Jerry Bruckheimer/Hollywood preview trope possible. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.