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Get Your Gum Packets Licked by a Celebrity, Courtesy of Trident Brazil

Creativity Pick of the Day

Published on .

This is not an Onion story: Trident Brazil is getting famous Brazilian comedienne Sabrina Sato to pretend to be a frog and lick people's packets of gum through a stunt by agency Espalhe Guerrilla Marketing, which also appeared on AdAge's Creativity 50 this year.

On Friday afternoon, Ms. Sato will lick customers' gum packets at retail outlet Fnac Paulista in Sao Paulo, to turn them into "lucky charms." The event is a culmination of a packaging promotion called "Vida Astro" (Star's life), created by agency F/Nazca. In the TV commercial, Sato plays a toad that picks up Trident packs.

If you can't make it to Brazil in time, there's also a website where Frog-Sabrina is distributing virtual licks.

For more on this work, visit Creativity -Online.com.

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