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What's Harder Than Eating a Turkey Dinner and Staying Awake During a Foreign Film? Allow ESPN to Show You

Published on .

ESPN's "Nothing Beats First Place" campaign out of Wieden & Kennedy NY continues with NASCAR star Brad Keselowski, who finds himself in a series of hilarious situations that are absurd and oddly, really difficult.

But he knows that nothing is harder than winning, not even a press conference with a room full of psychiatrists. Watch for some brilliantly constructed scenarios, and think about how much harder your life could be.

Check out the other two spots in the continuing campaign, starring Carl Edwards and Jimmie Johnson on Creativity-Online.com.

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