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Hefty Bags Are Good for All Your Messes, Even the Alien Kind

Published on .

Up until now, there was only one way to advertise garbage bags: load them up with leftovers and other mess, then proudly show off how strong and durable they were.

But under Napolean Dynamite director Jared Hess, garbage-bag commercials get a peculiar twist. EuroRSCG Chicago's first work for Hefty is this series of ads that are excellently effective in a bizarre way. Because these bags are so good, they hold up all your baby's disgusting mess, can handle a pretty wild rager and even contain an otherworldy life form. No word yet on whether a real person was crammed into that bag for that last one.

For more on this work, visit Creativity -Online.com.

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