Honda and RPA Exorcise a Haunted Civic for Halloween

Latest in 'Start Something Special' Campaign Involves Removing the Spooks

Published on .

Honda has been busy "Starting Something Special" all over the country with its latest work from RPA. Most recently, it delivered a fleet of CR-Vs and other surprises to a Honda-loving husband and wife during their wedding, and now for Halloween, it has a treat unlike any other.

Honda driver Ernie Santos from Wilmington, Calif., left a comment on Honda's Facebook page that his 1996 Civic was spooking him. Whenever he sat in the car, he'd feel a mysterious weight descend upon him. Items mysteriously disappeared and then reappeared in his trunk. He heard whispering. And his friends even complained of feeling hands on their shoulders when they were alone in the car.

So Honda, with the help of RPA, responded by sending paranormal investigator Erik Vanlier of Valley Investigators of the Paranormal to Ernie's aid. This video shows what he found.

Perhaps Honda should now sponsor a new show: "Ghost Hunters: Creepy Cars"!

For more frighteningly brilliant brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular