Rugby players, together with a colorful cast that includes showgirls and sailors, help out at an underground mint in HSBC's spot for its sponsorship of Hong Kong's Rugby 7s, which kicks off this weekend.
The ad, by JWT London and directed by Ash Bolland, is running in the stadium and online. It promotes a commemorative medallion created by HSBC for the fans at 7s as well as capturing the carnival atmosphere of the event. HSBC has minted 10,000 of them and they are exclusively available to fans in the HSBC 7s Village.
Last year, the agency created another fun spot for the 7s that was inspired by the tradition of spectactors wearing costumes to the event. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.