Huggies Korea and agency Postvisual came up with an amusing and innovative way to engage Korean parents with the brand online. Parents were encouraged to upload clips to YouTube of their babies babbling and gurgling. The Huggies Babbling Lab would then "translate" what the baby is saying into Korean.
Huggies released YouTube videos showing an enthusiastic team at the Lab explaining what the babies were saying.
For more on this work, visit Creativity -Online.com.