IBM's Ads Make Cities a Better Place to Live

'Smarter Ideas for Smarter Cities' Turns OOH Ads Into Benches and Shelters

Published on .

Cities can be difficult places to live. Despite all they have to offer, they often make lives difficult for its citizens -- with stairs where there should be ramps, no shelter when it rains, and nowhere to sit your weary self down.

Ogilvy & Mather Paris and IBM's "Smarter Cities" campaign try to ease things for you by turning their ads into useful, smart solutions. By adding a simple curve to a poster, they turned them into places to stand under when it rains, and someplace to sit when you're tired. With some modifications, they also turned them into a ramp for bicyclists to easily traverse.

For more exciting ideas in brand creativity, check out, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Most Popular