Among rapper Ice Cube's many inspirations, one may surprise you: Ray and Charles Eames, the American design team that were known for using unconventional materials in building construction.
The latest short film from TBWA/Chiat/Day's campaign for Pacific Standard Time Art in L.A. exhibit, directed by @radical.media's Dave Meyer, features Ice Cube as he tours The Eames House in Pacific Palisades, speaking about their style and their contribution to L.A. architecture.
"They were doing mash-ups before mash-ups even existed," he says.
What makes him an authority? Apparently, before his rap star career, Ice Cube studied architectural drafting.
The campaign is aimed at the everyman, even if they aren't art fans. Previous films paired Jason Schwartzman with artist John Baldessari and Red Hot Chili Peppers frontman Anthony Kiedis with Ed Ruscha.
For more on this work, visit Creativity -Online.com.